First Look: Modern Wedding Dresses from ituwa’s Spring 2022 Collection
We are endlessly inspired by the simplicity and fine craftsmanship of Japanese design so we're very excited to share the first look of these modern wedding dresses from designer, ituwa. The elegant pieces embrace movement with fits and fabrics that flow with the body and intricate details that allow each bride to express their personality. We predict big things for this unique bridal brand that every modern bride needs to know about.
In Japanese, ituwa means a story that is passed down through the generations and the bridal brand is inspired by being part of a special occasion that will be keep in the heart of the couple and their loved ones forever.
The artistic dresses are designed in Tokyo and each piece features unique details to spark joy, such as fine materials, beading, sparkle, floral lace and 3D motifs. Best-selling Ariel (below) for example, is a romantic cloud of matt organza, with a removable balloon skirt and sleeves, and a subtle black chiffon ribbon.
Modern fashion-forward bridal style
For brides unafraid of color, raspberry-hued Peri is a striking choice, made of Mikado fabric with pink pearls and gathered tulle. For a more subtle take on pink, Gnome is a dream of voluminous pleated blush tulle with 3D floral appliqué and a burgundy velvet ribbon. Merrow is a modern romantic take on a vintage look, with exquisite lace sleeves with dainty covered buttons and a skirt in thick georgette that pools gorgeously around your feet.
ituwa is a must-see brand for modern brides who love a contemporary aesthetic as it seamlessly weaves avant-garde style with a romantic nod to nature and tradition. Every collection has a different theme. The first collection is Ka-Cho-Fu-Getsu is inspired by the beauty of nature and involved collaborations with a watercolour artist and textile companies in Kyoto. The second collection, launched in 2021 amid the pandemic, is named Sanctuary and inspired by the desire to protect couples' love and offer hope.
