Central to Samuelle Couture's philosophy is the belief that every wedding dress should be as carefully considered, designed and constructed as all the other elements of the wedding day. Whether an original design or a customized piece, it should always reflect the individuality of each bride and each occasion.

Every dress, whether customized from the Collection or a bespoke design, is produced individually in the Samuelle studio in New York thus preserving integrity and authenticity in what has become a mass-market of ready to wear bridal couture. Made with only the highest quality materials and craftsmanship, each dress is developed with the bride, allowing a creative collaboration throughout the entire process.

Samuelle incorporates vintage textiles, lace and trims, layers of delicately hand-dyed silks in shades of primrose yellow and vintage rose; hand pleated papery silks, beaded silk chiffons, sheers, and semi sculptural brocades and taffetas to create an ultra feminine silhouette for the modern bride.